Work Study Social Media Intern - Career Services

Social Media Intern 
Career Services, University of Idaho 

Description: 
The Social Media Intern will support our marketing team by creating, curating, and managing content across multiple social media platforms. This role requires a creative, detail-oriented individual who is passionate about social media, digital communication, and community engagement. The ideal candidate will have strong writing skills, a keen sense of branding, and the ability to adapt content for various audiences and platforms. 

Qualifications: 

• Strong understanding of social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok) 
• Excellent writing and communication skills with the ability to produce engaging and concise content 
• Familiarity with social media analytics tools (e.g., Meta Business Suite, LinkedIn Analytics) 
• Ability to create visual content (using tools like Canva or Adobe Spark) 
• Organized and proactive in managing deadlines and content calendars 
• Experience or coursework in marketing, communications, public relations, or digital media 
• Understanding of the university's branding guidelines and ability to ensure consistency in messaging 
• Ability to work independently and with minimal supervision 
• Work Study eligibility required 
• Preferred minimum cumulative GPA of 2.8 
• Preferred class standing: Sophomore, Junior, or Senior 

Development Opportunities: 

• Cross-train in other focus areas such as career advising and employer relations 
• Learn about content management systems (Sitecore) and digital marketing strategies 
• Attend Career Services events to gather content for posts 
• Participate in workshops and events related to career development 
• Opportunity to build a professional portfolio with content produced during the internship 

Responsibilities: 

• Assist in managing the Career Services social media accounts 
• Develop and execute social media content calendars 
• Create engaging social media content (e.g., posts, stories, videos, graphics) for multiple platforms 
• Analyze and report on social media performance using analytics tools 
• Work closely with the marketing team to promote career fairs, workshops, and other events 
• Attend events (e.g., career fairs, etiquette dinners) to capture live content and post in real time 
• Collaborate with the Communications Strategist to identify and share student and alumni success stories 
• Ensure all social media content aligns with the university's messaging and branding standards 
• Engage with followers and respond to questions or comments on social media channels 
• Participate in intern meetings and professional development programming 
• Potentially serve on hiring committee or student advisory group 

Desired Majors: 
Public Relations, Digital Communication, Marketing, Journalism, Communication & Media Studies, Advertising