Marketing & Communications Specialist

Hiring Wage: $50,000 - $59,000/yr DOE

Status:  Full-time with benefits  

Closing Date: March 9, 2020

Application Materials:  Apply online at adacounty.id.gov/jobs

The Marketing & Communications Specialist develops, implements, and coordinates comprehensive marketing and communication programs that support the mission, vision, values, goals, and initiatives of the Emergency Medical Services Department (EMS). The incumbent collaborates with department leadership to direct the agency's public relations and community outreach and engagement strategies.

The incumbent works under the general direction of the Emergency Medical Services (EMS) Director and carries out work assignments in accordance with instructions, policies, previous training or accepted practices. The incumbent is given latitude to exercise discretion and independent judgment to accomplish work. 

·       Develops, coordinates and implements public relations strategies and initiatives;

·       Coordinates public relations, media relations, and communication activities for the department;

·       Manages the EMS website and uses social media channels to promote department initiatives;

·       Develops public service announcements and guest editorials to create or increase awareness and understanding of services and programs;

·       Works collaboratively with department leadership to draft and review speeches, talking points, articles, press releases, public statements, brochures, flyers, handouts, presentations, publications, media releases, press advisories and other communications to ensure accuracy and consistency;

·       Creates and coordinates public speaking presentations, conferences, press briefings and special public meetings as requested;

·       Creates and distributes marketing materials;

·       Conducts target marketing and promotion of Ada County Paramedics' various community outreach programs;

·       Manages the marketing and sales of the Vital Ride Ambulance Membership program;

·       Oversees the Vital Ride Ambulance membership campaigns, retention programs, and delivers continued value to existing members;

·       Analyzes demographics and membership information of the Vital Ride program and provides reports, metrics and Return on Investment (ROI) information;

·       Represents Ada County Paramedics at community events, conferences, trainings and on boards;

·       Assists Education and Training Department in the development of employee recruitment and retention initiatives;

·       Coordinates requests for Ada County Paramedic "demos" at schools and patient requests for crew "meet and greets";

·       Serves as 24 hour-a-day media contact and may serve as the Ada County Paramedics on-camera media spokesperson;

·       Works collaboratively with Ada County External Communications Team.

·       Attends standing ACCESS, RICE, Administrative, Supervisor and other meetings as necessary/requested;

·       Manages special projects at the direction of leadership; 

·       Performs related functions as required.

·       Bachelor's degree from an accredited university in communications or related field or equivalent combination of education and experience required;

·       Minimum of three years of communications, public relations/website development/graphic design experience preferred;  

·       Must have a high level of verbal and written communications skills;

·       Knowledge of healthcare field, HIPAA and other healthcare laws preferred;

·       Knowledge of the Ada County community preferred;

·       Knowledge of communication and public relations best practices;

·       Skill in developing written communications on various topics and developing social media messaging;

·       Skill producing, coordinating and advertising special events;

·       Skill in writing articles, press releases fact sheets, speeches, and developing social media platforms to conduct engaging public information programs for various audiences;

·       Skill in the use of MS Office Suite, Photoshop, Adobe Acrobat and other software used to create reports, brochures and multimedia presentations;

·       Ability to demonstrate initiative, enthusiasm, good judgment, tact, diplomacy and problem-solving;

·       Ability to create and deliver public speaking presentations;

·       Ability to navigate messaging needs by speaking publicly effectively and communicating information to various audiences;

·       Ability to cultivate, maintain and nurture effective working relationships with stakeholders, the public and the media;

·       Ability to create, advertise, manage and coordinate local special events;

·       Ability to work independently and on a team to achieve department goals.

·       The incumbent may be required to work some evenings or weekends to accomplish goals; 

·       Must possess and maintain a valid driver's license.

·       Work is performed primarily in an office environment and the employee in this class is subject to inside environmental conditions; 

·       May be required to lift up to 20 lbs.;

Requires sufficient personal mobility and physical reflexes, which permits the employee to function in a general office environment to accomplish tasks.