Social Media Strategist
Job Summary
As the Minnesota Pollution Control Agency’s social media strategist, you will oversee, develop, implement, track, and optimize the agency’s social media and digital efforts to position the agency as a trusted partner and fierce advocate for Minnesota's environment. Responsibilities include developing and implementing overall strategy for the agency's social media channels, including monthly social media plans that utilize paid and organic campaigns to increase awareness and engagement across all agency initiatives; writing and publishing content across all social channels; partnering with content, influencers, and communication team members to identify and develop effective integrated cross-channel campaigns; and providing video production strategy, services, and oversight to maximize the use of multimedia assets.
Minimum Qualifications:
Candidates must clearly demonstrate the following qualifications:
- Three (3) years of professional-level experience developing integrated communication campaigns for an organization through social media platforms (e.g. Twitter, Facebook, Instagram) Experience in overseeing social communities, identifying and managing growth strategies, measurement, engagement campaigns and content strategy.
- Excellent writing skills, with demonstrated experience writing for social platforms
Preferred Qualifications:
- A bachelor’s degree.
- Experience planning and placing social media contents using Facebook Ad Manager, online radio and other social channel dashboards.
- Experience recommending and/or implementing social media campaigns for community engagement and outreach.
- Strong research skills and ability to translate research into engaging content.
- Demonstrated experience in visual storytelling techniques and video editing.
- Understanding of risk communication and crisis communication strategies.
Why Work For Us
Our mission is to protect and improve the environment and human health. We work with many partners (citizens, communities, and businesses, all levels of government, environmental groups and educators) to prevent pollution, conserve resources, and to help ensure pollution does not have a disproportionate impact on any groups of people.
The State of Minnesota offers a comprehensive benefits package including low-cost medical and dental insurance, employer-paid life insurance, short- and long-term disability, pre-tax flexible spending accounts, a retirement plan, tax deferred compensation, generous vacation and sick leave, and 11 paid holidays each year. We emphasize work-life balance, and strive to have an inclusive workplace for everyone.