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Forestry Digital Media Coordinator

Minnesota Department of Natural Resources
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Forestry Digital Media Coordinator 
Job Class: Communications Specialist 3
Agency: MN Department of Natural Resources

  • Job ID: 84838
  • Location: St. Paul
  • Telework Eligible: Yes
  • Full/Part Time: Full-Time
  • Regular/Temporary: Unlimited
  • Who May Apply: Open to all qualified job seekers
  • Date Posted: 03/25/2025
  • Closing Date: 04/24/2025
  • Hiring Agency/Seniority Unit: Department of Natural Resources
  • Division/Unit: Forestry
  • Work Shift/Work Hours: Day Shift
  • Days of Work: Monday - Friday
  • Travel Required: No
  • Salary Range: $31.92 - $47.05 / hourly; $66,648 - $98,240 / annually
  • Classified Status: Classified
  • Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
  • FLSA Status: Nonexempt
  • Designated in Connect 700 Program for Applicants with Disabilities: Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

Job Summary

 

The DNR is currently seeking a Communications Specialist 3 in St. Paul, MN. 

The position is responsible for administering FOR’s digital media program under limited supervision, providing expert consultation to the FOR Communications Coordinator and Communications Team, FOR leadership, and program leaders on digital communication strategies and implementation to achieve Division and individual program goals. The position will develop performance metrics and use analytics to evaluate FOR’s digital media performance and adjust content strategy to optimize FOR’s digital media impact. This includes monitoring social media and website trends and advising on new techniques or platforms to increase reach. This position manages FOR’s social media and websites, develops social media and web strategy, guides content creation to fulfill strategy, ensures compliance with web governance, department, and state standards. The position ensures FOR adheres to digital media policies and procedures, provides direction and training on digital media best management practices. This includes serving as FOR’s electronic accessibility coordinator and ensuring FOR staff adhere to associated state and federal laws.

This position has a flexible work arrangement and may be eligible to telework on a part-time basis, anticipated to work 1 to 2 days in the office per week, which is subject to change. If approved, the employee would be required to complete an annual telework agreement. 

Qualifications

 

Minimum Qualifications

  • Three (3) years of experience writing, editing, producing, and evaluating digital content and associated communication plans to successfully develop and implement digital communication efforts, campaigns, and programs for a large organization.
  • Ability to implement and support a new digital media channel for a large organization.
  • Demonstrated ability to facilitate large groups, express thoughts and ideas to others in a clear and concise manner, and explain technical subjects in basic terms to uninformed audiences.
  • Demonstrated ability to motivate internal and external partners to collaborate in development and timely implementation of coordinated communication and outreach plans, including but not limited to Forestry program staff and supervisors, all DNR divisions and regions, Commissioner’s Office, and Governor’s Office.
  • Demonstrated experience assessing and applying communications technologies and methodologies in social media, digital content, graphic design, behavior trends, visual aids, and other areas sufficient to be able to further knowledge of and influence behavior related to natural resource systems.
  • Skills in video editing, photography, digital design, writing, and editing to develop or coordinate production of  forestry web content, social media posts, digital newsletters, videos, GIFs, and digital communication items.
  • Knowledge of social media management tools, web content management systems, digital media best practices, and digital accessibility to develop high-quality, effective digital content to advance Forestry program goals.
  • Demonstrated ability to plan, develop and implement effective digital communication strategies to lead digital communications for multiple programs or large organizations.
  • Coordination skills to keep multiple levels of planning and logistics on schedule.
  • Demonstrated ability to form relationships and influence decision-making, to work with diverse groups who have divergent ideas and help them identify and take action toward a common goal.

Preferred Qualifications

  • Master's degree in communications, strategic communications, or closely related field.
  • Experience working in or with local, state, or federal government.
  • Experience in qualitative and quantitative analysis sufficient to establish a system of measures and evaluate communication project results and to critique the analytical methods and results.
  • Experience implementing and supporting a new digital media channel for a large organization.

Additional Requirements

No driving duties are required. 

Limited in-state travel is expected, approximately 1-2 overnight trips each year.

Applicants must have the ability to meet the physical requirements and work in the environmental conditions of the position, with or without reasonable accommodations. 

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Candidates must be legally authorized to work in the United States without sponsorship for employment visa status (e.g. H1B status).

It is policy of the Department of Natural Resources that all candidates submit to a background check prior to employment. The background check may consist of the following components:

·        Conflict of Interest Review

·        Criminal History Check

·        Education Verification

·        Employment Reference / Records Check

·        License / Certification Verification

Application Details

 

How to Apply 

Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.

Contact

If you have questions about this position, contact Amy Kay Kerber at amykay.kerber@state.mn.us or 651-259-5272.

If you are an individual with a disability and need reasonable accommodation to assist with the application process, please contact the ADA Coordinator at ADA.DNR@state.mn.us. To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Hannah Ziemann at hannah.ziemann@state.mn.us.

Working together to improve the state we love. 

What do Minnesota's State employees have in common? 

  • A sense of purpose in their work
  • Connection with their coworkers and communities
  • Opportunities for personal and professional growth

Benefits 

As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

Your benefits may include: 

  • Paid vacation and sick leave 
  • 12 paid holidays each year 
  • Low-cost medical, dental, vision, and prescription drug plans 
    • Fertility care, including IVF
    • Diabetes care
    • Dental and orthodontic care for adults and children 
  • 6 weeks paid leave for parents of newborn or newly adopted children
  • Pension plan that provides income when you retire (after working at least three years)
  • Employer paid life insurance to provide support for your family in the event of death
  • Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
  • Tax-free expense accounts for health, dental, and dependent care 
  • Resources that provide support and promote physical, emotional, social, and financial well-being

Support to help you reach your career goals:

  • Training, classes, and professional development
  • Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)

Employee Assistance Program (EAP) for work/life support:

  • A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
  • Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
  • Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care

 

Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota. 

EQUAL OPPORTUNITY EMPLOYERS 

Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.

APPLICANTS WITH DISABILITIES

Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651-259-3637 or email careers@state.mn.us and let us know the support you need.